Friday, 8 January 2016

New Photography Equipment at CES 2016

A host of new products have been launched by the major manufacturers at CES 2016, including Canon, Panasonic, Olympus and Nikon, and they are all available for pre-order at B&H.

Canon, has revamped its PowerShot lineup. Practically every consumer-level point-and-shoot has been updated here, with the release of the PowerShot SX540 HS, PowerShot SX420 IS, PowerShot ELPH 360 HS, PowerShot ELPH 190 IS, and PowerShot ELPH 180 Digital Cameras.
PowerShot SX540 HS
Keeping the same long 50x optical zoom range of its predecessor, the PowerShot SX540 HS ups the ante with a new 20.3MP 1/2.3" High-Sensitivity CMOS sensor and the use of the DIGIC 6 processor. This improvement offers higher-resolution shooting and lower noise at high ISOs, as well as a fast continuous shooting rate. Video also gets a bump with the ability to record Full HD video at 60p in addition to 30p.

Click to view all of the Powershot Range and to pre-order the new cameras.
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Panasonic has launched the longest native lens available for the system: the Leica DG Vario-Elmar 100-400mm f/4-6.3 ASPH. POWER O.IS. The focal length of this lens covers an impressive 200-800mm equivalent range, making it an ideal choice for wildlife, nature, and sport photographers. And keeping with the Micro Four Thirds system’s traditions, this new optic yields a relatively compact, lightweight form factor that suits travel applications and handheld shooting.
Panasonic Leica DG Vario-Elmar
Click to view and pre-order the new Panasonic Leica Lens.
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Olympus has just announced the newest member of its aptly-named series of durable, rugged point-and-shoots: the Stylus Tough TG-870. Succeeding last year's TG-860, the new TG-870 improves upon an already tested set of features through the inclusion of a brighter LCD screen for easier visibility in daylight conditions, AF Lock for more accurate subject tracking, a trio of modes dedicated to enhanced nighttime shooting, and a baker's dozen of Art Filters.

At its core, the TG-870's most distinguishing attributes revolve around the environmental conditions it can endure: waterproof to 50', shockproof to 7', crushproof to 220 lbf, freeze proof to 14°F, and dustproof. These specs alone make the camera an ideal companion for your vacations to the beach, snowy wintertime expeditions, or even just a well-protected option to withstand everyday mishaps. 
Olympus Stylus Tough TG-870
Olympus have also launched the Olympus M.ZUIKO Digital ED 300mm f/4 IS PRO lens. Despite providing a 600mm equivalent focal length, this 300mm f/4 remains compact, measuring just about 9 inches long, as well as being easy to handle at slightly less than 3 pounds. To further ensure that images generated by this lens are sharp, a 5-Axis Sync IS system is built in, and works in conjunction  with the in-camera stabilization systems of the OM-D E-M5 Mark II and OM-D E-M1 to provide up to six stops of image stabilization for sharp handheld image-making in difficult lighting conditions. By combining both lens- and sensor-shift stabilization methods, shake correction is more effective for stills and movie recording while retaining a high degree of image quality.
Olympus M.ZUIKO Digital ED 300mm f/4
Click on the images to learn more and to pre-order.
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Nikon  has announced the latest flagship D5 DSLR, equipped with a revamped AF system and 4K video, a long-awaited top-of-the-line DX-format D500 DSLR, and a radio-capable SB-5000 AF Speedlight. 

The D5 improves upon its predecessor in almost every manner, but most notably with the use of a 20.8MP FX-format CMOS sensor, the EXPEED 5 processor, and a brand new 153-point Multi-CAM 20K phase-detect AF sensor. This combination of factors brings greater detail, enhanced processing, and fast, accurate focusing in nearly all conditions. Also, it adds the ability to record 4K UHD video at up to 30 fps, a huge plus for demanding hybrid shooters. One note about the latest flagship is that there will be two available: an XQD-type that sports dual XQD card slots and a CF-type with dual CF card slots, as opposed to the mixed card slots of the D4S.
Nikon D5 DSLR Camera (Body Only, Dual XQD) 
Click to view and pre-order the new Nikon D5 DSLR Camera.
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